Startup spotlight
Startup spotlight: Yandiki connects creative talent around the world
by Nancy Dahlberg, Miami Herald
Nov, 2014

Concept: Yandiki is an employment platform for the connected workforce generation. It provides immediate access to curated creative talent from around the world, in the cloud, on demand, transparently, with no hassle.

Yandiki Headquarters: The LAB Miami

Story: Silvina Moschini has been managing public relations and online visibility projects for major U.S. corporations for more than 15 years. She has witnessed firsthand the difficulties many companies have in hiring creative talent. Top creative talent in major U.S. cities is costly and, often, not immediately available. Moschini resolved this challenge for her own agency (called Intuic) by creating TransparentBusiness — a platform that allows for hiring and efficiently managing creative talent in Argentina, Colombia, Chile and other low-cost countries. Later, she founded Yandiki to offer the same convenience to other U.S. ad agencies and companies adding curated talent and creating a marketplace of talent for hire.

With TransparentBusiness.com, clients can manage virtual teams seamlessly, can provide immediate feedback on all work-in-progress and access the status and cost of each project.

With Yandiki.com, clients can find and hire creative talent at their fingertips and on demand. “The goal is to create the perfect work platform for millennials, the connected workforce,” Moschini said.

Launched: May 2014

Management team: founders: Silvina Moschini (CEO), Marcelo Altamura (chief strategy officer), Nadia Di Vito (chief creative officer).

No. of employees: 17

Financing: So far, the founders have financed the project from personal funds. “While we can continue developing the project without outside financing, finding a strong equity investor would allow for faster growth,” said Moschini.

Recent milestones reached: Within two months of its launch, Yandiki landed major clients such as International Development Bank, Cable & Wireless and MFS (a joint venture of MasterCard and Telefonica), and it recently added EMC and Sony.

Biggest startup challenge: Coping with slow payment cycles in many major corporations.

Next step: Forming a sales team to target major corporate accounts in the United States and Canada, and forging alliances with governments in Latin America to help them create curated marketplaces of qualified creative experts, and export the professional services in the cloud. For them is the opportunity to increase their GDP, keep talent at home, and create employment. “For the talent, this is their chance to access world-class employment opportunities,” Moschini said.

Strategy for next step: Yandiki is interviewing people with experience in B2B sales and working with government programs and institutions to obtain financing and implement the programs.

Advisor’s view: “As a VC, I have seen many entrepreneurs — very few are as talented and driven as Silvina,” said Vanesa Kolodsiej, founder of Nazca Ventures, who has been advising Yandiki for about six months. She applauds Moschini for making progress educating governments and corporations about the advantages of the talent cloud and attracting the best creative talent in Latin America. “My advice is to be focused and be patient. Implementing a platform such as Yandiki [across the region] can take much time and effort, but once it is in place, the payoff is enormous.”

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